Anna Cascarina is a former way editor and stylist who now works every bit a fashion consultant, helping women experience more visible and empowered through their wardrobes. She firmly believes that brands need to sit down upwards and take notice of the women who shop in their stores but feel under-represented, whether that's due to age or size. Here, Anna shares the high street stores she loves with Red...
Yes, I'one thousand 47, but that doesn't mean I must conform to any kind of stereotype of what a 40-something adult female should dress like. There are no rules when it comes to fashion – and many brands need to wake upward to the fact that women over 40 don't just suddenly want to wear elasticated waists and comfy shoes. Although, to be fair, I practise like comfortable shoes and elasticated waists, but I likewise like killer heels and suits, as well!
Ageism is a bit of a problem in the way and dazzler industry. It's why I started my Instagram account. I wanted to give representation to the many women out there who weren't seeing themselves reflected back in the media. I wanted to show women that it's OK to dear and experiment with their clothes. That mode is not merely for women in their 20s and 30s. We generally have more than dispensable income in our 40s, and then we take the spending ability, too.
I take worked equally a fashion editor and stylist for over 25 years and, if annihilation, I'm experimenting more as I become older. I love shopping loftier cease and the high street, only besides love vintage and preloved too. It'southward all about wearing what y'all love, what feels right for you, and non worrying about the light-headed rules that we've heard time and time over again that are and then terribly outdated now.
We take some of the best high street stores in the earth and this season'southward collections are looking so proficient right now. We have countless options at unlike price points allowing the states to really get excited about our clothes. Because, permit's face it we need something to get excited about correct now!
So, without farther ado, here are the high street stores I rate for every item in your wardrobe...
1
Way for women over twoscore: Best for classic pieces
Asymmetric KNITTED WRAP Apparel
COScosstores.com
£99
My go-to shops on the high street definitely include Cos and Arket. Both stores requite u.s. classic pieces that stand the test of fourth dimension, but with elements of fun like a big collar here or an disproportionate hem there. One of my stand-out pieces at the moment is this Cos blackness wrap dress.
2
Fashion for women over 40: Best for classic pieces
OVERSIZED TRENCH Coat
COScosstores.com
US$250.00
Yellow is 1 of the colours of the season, and this mustard trench is a neat fashion to add a yellowish hue into your spring wardrobe.
three
Fashion for women over xl: Best for classics with a twist
Cotton Wool Jumper
arket.com
£79
Stripes are a must and this modern take on the Breton is a classic with a twist. I'd team with an A-line long skirt and mesomorphic boots.
4
Style for women over 40: Best for classics with a twist
Oversized Wool Blend Overshirt
arket.com
£89
I honey this wool overshirt by Arket. Living in the UK, nosotros ever need a warm layer just in example! I'd vesture with jeans and trainers.
5
Fashion for women over 40: Best for cashmere
Pure Cashmere Tapered Talocrural joint Grazer Joggers
Autographmarksandspencer.com
£99.00
Good former Thousand&S is a swell identify to pick up gorgeous lingerie and great prices, only I also really rate their cashmere. I have these supersoft cashmere joggers and they are so comfy. The ultimate lockdown luxury.
6
Fashion for women over twoscore: Best for blouses
Scalloped Button Up Blouse
& Other Stories always come up with the appurtenances also, including this beautiful scalloped edge blouse, which would wait amazing for a business Zoom call or tucked into jeans.
7
Manner for women over 40: Best for jeans
The Key Cut Jeans
I'm also loving these high-waisted jeans. They have a 70s vibe with a smart edge, and would look perfect with a classic loafer.
8
Way for women over forty: Best for denim
Voyage High Straight Jeans
weekday.com
£40
Weekday does some astonishing denim. My favourite at the moment is their Voyage jeans that come in ten different colourways.
nine
Fashion for women over 40: Best for trend-led pieces
Puffed sleeves denim shirt
Mango is another favourite of mine right now. The collections seem to get improve and amend each season. This lilac puff sleeve shirt is giving me all the Isabel Marant vibes, for simply £49.99.
ten
Fashion for women over 40: Best for plus-size
Flowy adapt blazer
Mango likewise has some of the all-time plus-size fashion on the high street. I'thou coveting this belted blazer and trousers. Plus, the belt on the blazer is very Bottega-esque!
11
Manner for women over forty: Best for dresses
Seersucker maxi dress
monki.com
£35
I love Monki for their cute dresses and tops. Gingham is a must have for spring/summer and this oversized seersucker clothes is the perfect picnic apparel.
12
Fashion for women over 40: Best for jumpsuits
Belt knitted one-piece
A jumpsuit is my lockdown go-to. This knitted 1 by Mango is the ultimate in lounging effectually condolement.
thirteen
Fashion for women over xl: Best for affordable luxury
Cashmere-blend sweater vest
I tin can't talk about the loftier street without mentioning H&Thou. My go-to is their Premium drove where you'll detect linen, cashmere, cotton fiber, leather and silk all in archetype designs for loftier street prices.
14
Fashion for women over twoscore: All-time for affordable luxury
Leather slingbacks
I'd vesture the cashmere alloy knitted vest (above) with a tee, straight ankle-length jeans and these beautiful leather slingbacks for a absurd weekend vibe.
15
Fashion for women over 40: Best for brands
Barbour past ALEXACHUNG Maud Double Breasted Casual Glaze, Brown
johnjohnlewis.com
£299.00
I'one thousand a huge fan of John Lewis. Not simply do they have their own actually bang-up in-house brands similar And/Or and Kin, but they also stock lots of amazing labels similar the coveted Barbour X Alexa Chung collaboration. I bought this Maud jacket recently and information technology's already my favourite Spring jacket.
For nuts 1 of my favourite stores is Uniqlo. Japanese style has ever been a favourite of mine due to its simplicity in manner and focus on quality and textiles.
I have shopped in Uniqlo for my t-shirts for years. I dearest their classic coiffure neck tee that comes in various colours. Also I charge per unit everything in their Leap 2021 Uniqlo U collection which is designed for a simplified modern wardrobe. This green shirt is a particular favourite.
17
Fashion for women over forty: All-time for designer at high street prices
Mix/Marques Almeida Tux Jacket
For designer luxury at high street prices, I caput to Label/Mix from Side by side. They collaborate with rising star designers to create great investment pieces, and it'due south a great fashion to add together a chip of interest to your wardrobe. This Characterization/Mix Marques Almeida tux jacket is at the elevation of my list.
eighteenZara Polo Collar Knit Jumper, £29.99
BUY At present
FASHION FOR WOMEN OVER twoscore: BEST FOR KNITWEAR
Zara always does smashing knitwear and I'yard loving this patch pocket jumper with polo collar and ribbed hems.
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